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CEX.IO is looking for a Retention Manager to take charge of internal user communications and build a holistic multi-channel communication system, where each channel complements others to maximize engagement and business impact.
This role involves working with 15 million existing platform users, identifying opportunities to convert lower-value cohorts into higher-value ones, and playing a key role in upselling, cross-selling, and retention strategies. The ideal candidate will be responsible for organizing, automating, launching, monitoring, and analyzing both manual and automated campaigns to drive retention, increase service usage intensity, and develop high-value user segments —ultimately contributing to overall business efficiency and revenue growth.
You will execute data-driven, personalized communication strategies across multiple channels, including email, push notifications, in-app messages, and website notifications (notification center).
Responsibilities:
* Develop and implement a multi-channel communication strategy, ensuring seamless integration between channels.
* Manage and optimize email marketing, push notifications, in-app and on-site messages and notifications to improve user engagement.
* Design and execute triggered and manual communication campaigns that drive retention, upsells, and cross-sells.
* Continuously analyze the user base and behavioral patterns, segment users, and optimize messaging for each cohort.
* Identify opportunities to convert less valuable users into high-value customers through targeted communication.
* Conduct A/B testing and data-driven experiments to refine messaging and improve key metrics.
* Monitor and optimize performance across retention growth, service usage intensity, and segment development to maximize business impact.
* Work closely with product, marketing, and analytics teams to refine messaging strategies.
* Provide in-depth performance reports and recommendations based on user behavior analysis.
Requirements:
* 2+ years of experience in CRM marketing, product communication, retention, or marketing automation.
* Proven experience in building multi-channel communication strategies that drive retention and revenue growth.
* Strong knowledge of email marketing, push notifications, and in-app and on-site messaging.
* Experience working with marketing automation platforms (Customer.io, SendGrid, Mailchimp, Stripo, etc.).
* Expertise in user segmentation, personalization, and behavioral analytics.
* Experience setting up automated trigger-based communication flows.
* Strong analytical mindset with proficiency in Google Analytics and BI platforms. Experience with SQL queries is a plus.
* English proficiency (B1+ level) for communication and content creation.
* Bonus: Experience in FinTech, Crypto, or e-commerce.
What We Offer:
* Work in a global crypto fintech company with licenses in 30+ countries.
* The opportunity to build a full-scale communication system with a massive user base.
* Access to cutting-edge marketing tools and automation platforms.
* Remote or hybrid work format is possible.
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