Marketing Specialist - Marketing Technology
We are FedEx, the largest express transportation company in the world, connecting over 220 countries and territories. We deliver the most important packages of someone's day, driving technology solutions and digital innovation for our global customers.
About Us
Our team of 530,000 diverse members is passionate about logistics and warehousing as a science fueled by innovation. We're a leader in data insights that boost opportunities for our customers.
Job Description
Main Responsibilities
* Enable the marketing organization to design, build, and configure advanced automation workflows across multiple channels using modern orchestration tools like Asana, Relay42, and Salesforce Data Cloud.
* Integrate Marketing Platforms: Implement and manage integrations between Relay42, Salesforce Marketing Cloud, and other systems (e.g., Salesforce CRM, cloud and on-premise data warehouses) to ensure seamless data flow and enhanced campaign functionality.
* Support campaign audience selection: Utilize tools like Relay42 and Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.
* Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency.
* Conduct Technical Training and Documentation: Provide technical training and support to marketing teams on the use of tools like Asana, Percolate, Relay42, and Salesforce Marketing Cloud.
Requirements
* Demonstrated Technical Expertise in Marketing Automation Tools: Advanced knowledge of Salesforce Marketing Cloud, including hands-on experience with their technical features, configuration options, and API integrations.
* Experience innovating with new marketing technologies and implementing changes in a cross-functional and multi-country large organization.
* Advanced Workflow Design: Skilled in designing and implementing automation workflows, including trigger-based campaigns, dynamic content, and multi-step customer journeys.
* Problem-Solving and Business Partnership: Strong technical problem-solving abilities to diagnose and recommend solutions to enable marketing outcomes through technology, ensuring optimal performance.
* Technical Communication and Documentation: Ability to communicate complex technical concepts clearly and effectively.
What We Offer
* Attractive compensation package
* Training to get you started and on-the-job learning opportunities
* Extensive learning resources to further develop your skills and knowledge
* Tuition Assistance Program (applicable for FedEx positions with a permanent contract)
* Employee Assistance Program for you and your family in difficult life situations
* Employee reduced-rate shipping
* Great career opportunities