Senior Brand Manager Immunology
We believe health is everything at Johnson & Johnson. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
About the Role
Join our Immunology team as a Brand Manager, based in Lisbon, where you'll lead critical initiatives that craft brand success and improve patient outcomes.
This role offers an outstanding opportunity to develop your expertise in marketing strategy, customer engagement, and leadership within a multifaceted and collaborative environment.
Key Responsibilities:
* Strategic Brand Leadership: Develop and implement brand campaigns, core projects, and promotional events.
* Marketing Strategy Execution: Lead local implementation of segmentation, targeting, and marketing mix strategies.
* Customer-Centric Innovation: Design and implement innovative initiatives to meet customer needs.
* Customer Engagement: Build and manage customer relationships, delivering targeted engagement plans.
* Product Launch Excellence: Ensure efficient launches and optimize brand positioning aligned with regional strategies.
* Market Analysis and Insights: Analyze market data to identify strategic opportunities and realign product strategies.
* Operational and Financial Management: Coordinate stock management, budget planning, and brand performance metrics.
* Cross-Functional and Regional Collaboration: Work closely with regional marketing teams, share standard methodologies, and address local challenges affecting the EMEA Brand Value Plan.
Requirements:
* At least 5 years of experience in the hospital pharmaceutical industry in sales or marketing roles; field experience preferred.
* Previous experience in the immunology therapeutic area is an advantage. Understanding of local hospital market & dynamics is required.
* University degree is required. An advanced degree in Science, Engineering, or related technical fields is preferred.
* Excellent verbal and written communication skills for effective interaction with internal and external customers.
* Shown ability to lead & inspire by influence within cross-functional teams.
* Proficiency in MS Office and other relevant software tools.
* Excellent analytical skills to identify gaps, address root causes, and develop innovative solutions.
Why Join Us?
This role not only allows you to deliver impactful results but also equips you with opportunities to grow as a strategic marketer, a skilled communicator, and a collaborative leader in a highly innovative and encouraging environment.
Johnson & Johnson is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.