.Business Development / Sales / MarketingPermanentFull - TimeREMOTE USASUMMARY:- This role is responsible for leading the strategic planning and execution of product go-to-market launches.
This role involves close collaboration with cross-functional teams to ensure successful market entry and sustained product and business growth.PRIMARY FUNCTIONS AND ESSENTIAL RESPONSIBILITIES:- Lead Product Go-To-Market Strategies and Launch:- Develop and execute strategies to introduce products to the market effectively.
This includes defining target audiences and ensuring alignment with overall business goals.- Responsible for collaboration with business partners in Marketing, Account Management, Sales and others to develop, organize, plan, deliver and evaluate GTM campaigns and activities.- Articulate and leverage the organization's unique abilities to deliver value to the market.
Craft and communicate the product's value proposition clearly and document it.- Initiate the creation of the necessary collateral, such as presentations, battle cards, one-pagers, and FAQs, to launch a product successfully to market.- Collaborate with Marketing on digital marketing campaigns, events (webinars, breakfast briefings), and other channels to reach the target audience.
Co-create a Product Marketing Roadmap in alignment with P&I Product Roadmaps to ensure all teams understand when, what, why, and how to sell.- Work with Strategy & Innovation to evaluate the needs of target markets and analyze market segments to actively pursue.
Ensure that the targeted segments are large enough to support the current and future business of the product.- Mentor individuals on the PDI GTM & Client Intelligence team with less experience.
Coach individuals within GTM projects to achieve company, project and individual goals.- Act as the strategic go-to-market subject matter expert with ENGIE Impact.QUALIFICATIONS AND REQUIREMENTS:- Education/ Certifications/ Experience- Bachelor's Degree required in one of the following fields; marketing, sales, business administration concentration- 5+ years relevant experience in Sales, Go-To-Market, Marketing, Project Management role required- Proven experience in go-to-market strategy development and execution.- May consider a combination of relevant experience with educational and other skills and abilities in lieu of educational requirementsAbility to communicate complex ideas, anticipates potential objectives and persuades others, often at senior levels, to adopt a different point of view.Solves unique problems with broad impact on the business.Experience leading projects with notable risk and complexity.Demonstrated excellent oral, presentation, written and interpersonal communication skills.Proven teamwork, thought leadership, and stakeholder collaboration with limited guidance.Demonstrated excellent time management and organizational skills