Job Description
• Research and Identification: They conduct thorough research to identify KOLs across diverse digital platforms.
Establishing a network of KOLs spanning various categories on social media is imperative.
• Campaign Execution: KOL Specialists engage with KOLs, managing their requirements, timelines, and deliverables for campaigns.
They collaborate with team members to launch and execute promotional initiatives.
• Negotiation and Measurement: Effective negotiation ensures fair agreements for both parties.
Additionally, they analyze social media engagement metrics and stay abreast of current digital marketing trends.
Requirements:
• Bachelor's degree in marketing, digital media, business or related field.
• At least a year of experience in a similar role or relevant fields such as digital marketing, e-commerce sales, social media marketing, influencer outreach is preferred.
• Extensive networking with KOLs and influencers.
• Creativity and passion for digital marketing.
• Excellent interpersonal skills, time management, and attention to detail.
• A team player who enjoys interacting with people.
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