We are seeking a Social Media Strategist to join our marketing team and support the daily operations and long-term social strategy for Acuity Scheduling.
Acuity Scheduling, a Squarespace company, allows users to schedule appointments online, taking away the administrative burden of their business and giving customers a seamless booking experience.
As a key member of our team, you will be responsible for planning, executing, and expanding Acuity Scheduling's social efforts across channels to boost brand awareness, engage our target audiences, and drive organic customer acquisition. This is an opportunity for a passionate brand builder who has a deep understanding of social media algorithms and best practices to efficiently grow platforms.
You will report to the Head of Marketing for Acuity. This role can be remote (within the U.S.) or on-site (hybrid) at our NYC headquarters.
Your responsibilities will include:
- Developing an innovative social media marketing strategy that drives growth and engagement among an audience interested or considering a scheduling tool.
- Planning and executing social media campaigns aligned with marketing goals, such as new product launches, seasonal promotions, and customer acquisition initiatives, collaborating with the Content Marketing lead to ensure alignment with overall content strategy.
- Managing the social media calendar to sustain a consistent publishing cadence across all organic channels, including Facebook, Instagram, LinkedIn, and TikTok, and identifying opportunities to expand into new high-impact channels and communities.
- Utilizing social media and analytics platforms to track performance and compiling regular reports in collaboration with the Growth Marketing lead.
- Optimizing social publishing strategy based on new product updates, best times to post, and any algorithm changes to maximize effectiveness.
- Developing social content copywriting, aligning to the overall brand voice and tone.
We are looking for a candidate with:
- 4 years of experience in social media strategy, community management, and/or public relations/communications.
- A Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience managing social media accounts for a brand and/or SaaS business, understanding the nuances of different platforms and best practices, with a strong portfolio of successful social media campaigns.
- Exhibit writing and visual design skills to create compelling content that conveys Acuity's brand voice and captures audience attention.
- Fluency in social media trends and how they can translate into content opportunities.
- A creative mindset with the ability to identify opportunities for growth.
- The ability to measure campaign performance and translate data into actionable insights.
This role comes with a range of benefits, including medical plans, health savings account, fertility and adoption benefits, supplemental insurance plans, Headspace mindfulness app subscription, Global Employee Assistance Program, retirement benefits, flexible paid time off, parental leave, remote stipend, access to supplemental insurance plans, education reimbursement, employee donation match, and 6 Global Employee Resource Groups.