Marketing Strategist EMEA
The Marketing Strategist Manager oversees the overall marketing strategy and plan execution for selected IT vendors in EMEA. This role ensures alignment of all marketing activities to the business plans and sales objectives Arrow has with the selected IT vendors.
This position works closely with sales counterparts in the development and implementation of go-to-market and marketing plans targeting both channel partners, and potentially targeted end customers.
Key Responsibilities:
* Develops, plans and leads the execution of marketing strategies and experiences to promote solutions from selected IT vendors targeting both channel partners and potentially targeted end customers, using modern marketing capabilities.
* Manages the full marketing mix: recruiting, enabling, and growing channel partners, and developing net new business through demand generation programs targeting end customers.
* Liaises with other marketing strategists in NA to build synergies and collaborates with other functions of Arrow ECS Marketing.
* Applies a deep understanding of Arrow's value proposition and initiatives in the technology domain, and of digital marketing services to guide marketing planning and strategies.
This role requires a high level of rapport with internal and external stakeholders as the role involves extensive collaboration.
Requirements:
* Typically requires 5 to 7 years of related experience in B2B marketing with IT vendors.
* Minimum 3 years strategic marketing plan creation experience; experience in modern marketing: digital marketing and Account Based Marketing are a must.
* Experience working with or for channels is mandatory.
* A team player with strong interpersonal service skills.
* Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time.
* Strong communication skills in English, verbal and written.