Marketing specialist

Job Title: Marketing Specialist

We are seeking a highly-skilled Marketing Specialist to develop, implement, and manage our marketing activities.


Key Responsibilities:

* Lead Generation:
o Develop and execute lead generation campaigns to drive awareness and engagement.
o Nurture leads through targeted campaigns and initiatives.
o Manage and produce a monthly newsletter on LinkedIn.
o Coordinate marketing efforts for events, including webinars.
o Analyze campaign performance and optimize strategies to maximize ROI.
* Content Creation:
o Create, curate, and maintain a comprehensive digital asset library to support sales, customer engagement, and partnerships.
o Develop compelling content for multiple channels, including blogs, whitepapers, case studies, videos, and infographics.
o Collaborate with internal teams to align content with brand messaging and business goals.
o Ensure website content is current, relevant, and SEO-friendly.
* Social Media Management:
o Manage and grow Present Technologies' presence on social networks.
o Plan and execute social media campaigns to boost brand awareness and engagement.
o Handle daily social media tasks, including posting updates, responding to comments, and engaging with followers.
* General Comms, PR, and Event / Speaking Ops:
o Oversee all internal and external communications to ensure brand and messaging alignment.
o Proactively promote significant company milestones and announcements through effective PR strategies, ensuring the evolving Present Technologies story is told.
o Support the executive team by identifying and preparing for speaking opportunities, ensuring key messaging is delivered with impact.


Main Requirements:

* Bachelor's degree in Marketing, Communications, or a related field.
* 3+ years of experience in lead generation, content creation, and social media management.
* Proven track record in executing successful digital marketing campaigns.
* Strong understanding of SEO, SEM, email marketing, and lead generation tactics.
* Excellent written and verbal communication skills (Portuguese and English).
* Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, HubSpot a bonus, Canva, etc.).
* Ability to work independently and collaboratively in a fast-paced scale-up environment.


Perks:

* Healthcare Insurance
* Mobile phone
* Company/performance bonus
* Extra days of holidays
* Anual budget for flexible benefits (e.g. kindergarten payment, health and well-being, education expenses, savings & retirement, public transportation and family health insurance)
* Great offices with free fruit and coffee
* Udemy License
* English lessons
* Technical training / learn sessions / workshops
* Flexible working hours
* Work with a very talented team
* Prestigious clients
* Wellness measures