About UsMinga London is a fashion brand that doesn’t compromise on weirdness.We got our start selling tie-dyed tees in a local market. Now, we make bold clothing for the free-spirited bunch and we’ve got a loyal following to show for it – around 800k on Instagram, to be exact. This is our community, a safe zone that encourages young people to be themselves and wear whatever they want.Love, care, and smiles go into our pieces. Our in-house studio is one big family, and we bring these good vibes into every part of the manufacturing process. Clothes are made to be worn for years and years – not just a season – and this belief drives everything we do.We ship worldwide from our site, www.mingalondon.com, and our pieces are also stocked by major fashion destinations like ASOS, H&M, Urban Outfitters, Dolls Kill, and more.About the RoleAs Head of Marketing & Communication, you will lead and oversee all aspects of Minga London’s communication strategy and brand positioning. Your focus will include managing the marketing calendar, PR & influencer marketing, social media, email marketing, collaborations, and events. This role requires a strategic thinker with a deep understanding of fashion, pop culture, and digital trends, as well as someone who thrives on creativity and innovation.Key ResponsibilitiesBrand LeadershipDevelop and oversee Minga’s brand identity, vision, and strategy to ensure relevance and alignment with business goals.Lead and supervise all communication efforts, including PR, influencer marketing, social media, email marketing, and brand collaborations.Marketing Calendar Management: Create and manage a detailed marketing calendar to organize product launches, campaigns, and seasonal promotions.PR & Influencer Marketing: Work with key personalities and influencers who align with Minga’s brand to boost visibility and strengthen our positioning. Develop creative influencer campaigns and long-term partnerships to amplify the brand’s reach and impact across key markets.Social Media: Develop and execute a cutting-edge social media strategy that engages and grows our community across all platforms. Oversee content creation, scheduling, and analytics.Email Marketing: Plan and execute email campaigns, focusing on driving sales, increasing customer retention, and building brand loyalty.Collaborations & Events: Identify and execute brand partnerships, including co-branding opportunities, collaborations with artists, and licensing that resonate with Minga’s identity. Plan and deliver events and activations, including guerrilla marketing and IRL experiences, in key markets such as the US, UK, Europe, and Asia, to engage with our audience and elevate brand visibility.Creative Campaigns: Work with the creative team to develop campaigns that capture Minga’s bold and unique voice. Ensure campaigns reflect the brand’s values and vision.Strategic PlanningDevelop and implement a multi-territory strategy for key markets, including the UK, USA, Europe, and Asia.Plan and execute creative campaigns to increase customer engagement and brand visibility.Manage the marketing budget to ensure efficient allocation and maximum impact.Execution & AnalysisMonitor campaign performance and track KPIs, providing reports and insights to continuously improve strategies.Collaborate cross-functionally to ensure the seamless execution of campaigns and marketing initiatives.Team LeadershipBuild, mentor, and lead a high-performing marketing team.Foster a culture of creativity, innovation, and excellence within the team.RequirementsExperience in similar roles within brand marketing, particularly in direct-to-consumer e-commerce brands (fashion or apparel preferred).Strong expertise in brand marketing, with a focus on pop culture, street style fashion, and digital trends.Proven success in managing PR, influencer marketing, social media, email marketing, and collaborations.Native-level fluency in English (a must, as communication is entirely in English).Strategic thinker with a results-oriented approach and a keen eye for detail.Personal TraitsHighly driven, passionate, and innovative.A natural leader with the ability to inspire and motivate teams.Proactive, resourceful, and solutions-oriented with a strong work ethic.Adaptable and organized, capable of working under pressure.Fashion-savvy and internet-addicted, with a deep understanding of Minga’s audience and culture.An international mindset with a creative and problem-solving approach to challenges.BenefitsHybrid work arrangements: Combine in-office collaboration with remote flexibility.50% Employee Discount: Stay stylish with our collection.Social team events and activities: Build connections and celebrate achievements.Gradual benefits unlock program: Includes health insurance, a free birthday day off, and an extra vacation day per year.Join UsIf you’re a creative marketeer with a passion for fashion, pop culture, and digital communication, we’d love to hear from you! Apply now to become part of Minga London’s mission to empower free-spirited individuals through bold and unique fashion.
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