SOMAÍ Pharmaceuticals is a leading EU-GMP Portuguese manufacturer of cannabinoid formulations for the international markets.
We are committed to providing innovative medical cannabis products that meet the evolving needs of our customers and partners. To achieve this, we need talented individuals who share our passion for shaping the future of medical cannabis.
Role
As a Brand Manager, you will play a crucial role in developing and executing brand strategies for our innovative medical cannabis products.
The role involves:
* Developing comprehensive brand strategies that align with business objectives and resonate with target audiences.
* Collaborating with cross-functional teams to integrate brand initiatives into overall marketing and business plans.
* Executing operational plans, managing budgets, tracking KPIs, and collecting insights from the field.
* Evaluating the effectiveness of marketing activities and campaigns through agreed KPIs and insights from the Sales Teams.
* Driving product launches, ensuring seamless integration of marketing efforts and maximizing product visibility.
* Conducting market research to identify trends, opportunities, and potential challenges in the medical cannabis market.
* Analyzing competitor activities and consumer behavior to inform brand strategies.
* Developing integrated marketing campaigns across various channels to build brand awareness and drive product adoption.
Requirements
To succeed in this role, you should have:
* 3-5 years of experience as a Brand Manager in a pharmaceutical company.
* Previous experience in Medical cannabis field is highly valued.
* A strong understanding of marketing principles and demonstrated success in developing effective brand strategies.
* Excellent project management and organizational skills.
* Creative thinking and a track record of successful marketing campaigns.
* Ability to work collaboratively in a fast-paced environment.
* Degree in marketing, business, or a related field.
Location
The role is based in Lisbon, Portugal, and our facility and office are located in Carregado, 35 minutes outside Lisbon by car.