Job Title: Head of Comms and Content
SWEAT Economy is the world's largest crypto on-ramp, transforming fitness into a rewarding experience. Since launching in 2022, we've empowered millions of active wallet holders across the globe to turn movement into real value.
About SWEAT Economy:
We're leading the way in building the Movement Economy with 3 million monthly active users and growing rapidly.
Job Description:
The ideal candidate will be the voice of our brand across social channels, crafting and executing a strategic content plan that captivates both crypto-natives and mainstream audiences.
Main Responsibilities:
* Lead the development, publication, and performance monitoring of all external content.
* Design and execute content strategies aimed at growing our token holder base.
* Create tailored messaging for various social media platforms.
* Establish and uphold brand voice guidelines.
* Work hand-in-hand with cross-functional teams to maintain cohesive messaging.
* Oversee content initiatives end-to-end.
* Analyze data to refine and optimize content strategies.
About You:
* A seasoned crypto communicator with 5+ years of experience in creating engaging stories for the crypto-native community.
* Familiarity with Web3 trends, protocols, and best practices.
* Stress-resilient, fast learner & doer with excellent communication skills.
* Proactive and self-starting with strong project management skills.
* Data-driven with experience using analytics to inform content decisions.
* Crypto enthusiast passionate about educating and widening adoption.
Bonus Points:
* Storytelling skills, particularly in consumer-focused crypto roles.
* Stakeholder management experience.
* Community-building expertise.