RRP BRAND MANAGER
Position purpose:
The RRP Brand Manager is responsible for supervising and executing the development of projects in line with Category objectives, ensuring cost-effectiveness and high-quality deliveries, and securing compliance with Legal, CA&C, and JTI policies.
The Brand Manager (BM) must propose, design, and roll out programs in the assigned market, identifying potential growth opportunities and proposing relevant recommendations to the Marketing Managers.
Design and execute local marketing plans in line with global strategies and priorities.
Oversee visual identity and communication, and lead the creation and execution of multi-channel marketing and communication campaigns.
The Brand Manager ensures that all internal JTI processes required to successfully implement the projects assigned in the market are completed.
What will you do – responsibilities:
* Develop, coordinate, supervise, and monitor the execution of projects on time and budget, being responsible for different activation initiatives, following the briefing provided by the Marketing Manager.
Ensure compliance with JTI guidelines and internal processes (AMS, PLM, Cycle Plan Meetings, etc.), and relevant Legal and CA&C framework requirements.
* Establish KPIs for the program assigned with the Marketing Manager, coordinating and sharing a complete final analysis at the end of the implementation, providing conclusions and recommendations for future improvements.
* Coordinate, supervise, and manage the allocated budget to the activities/projects assigned, ensuring maximum ROI.
* Establish fluid communication and relationships with Sales Teams in all markets (Spain, Canaries, and Portugal) and work closely with Sales Support and Field Force.
* Motivate and guide the professional development of the team reporting directly and indirectly in each project assigned, optimizing workloads amongst team members.
* Collaborate in the preparation of the SPC, Pre-ASP, and Operational Plan presentations, setting guidelines and direction with the Brand Leads.
Who are we looking for – requirements:
* Bachelor's degree in Engineering or equivalent (Business administration, Marketing, or similar). MBA or equivalent educational background (desirable).
* +5 years relevant experience in Marketing or Trade Marketing in FMCG, Consumer Electronics, or Distribution/Retail multinational companies.
* Fluency in English and local language.
* Solid background in marketing (Brand portfolio management, pricing, trade/consumer understanding, channel strategy, creativity, and financial knowledge).
* Excellent working knowledge of MS Office, particularly PowerPoint and Excel.
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
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