Trade Marketing Manager
Join Brandcare as a dynamic Trade Marketing Manager in Lisbon, Portugal.
About the Role:
The successful candidate will be responsible for driving brand visibility and demand across various channels by designing and implementing innovative marketing strategies.
* Craft and execute comprehensive trade marketing plans based on meticulous market research and sales data.
* Lead promotional campaigns and incentives tailored specifically to market needs and channels.
* Ensure alignment between marketing strategies and sales objectives, providing the sales team with essential promotional tools.
* Manage budgets effectively, ensuring optimal resource allocation and ROI.
* Monitor, analyze, and tweak marketing strategies based on performance data and feedback.
* Develop and sustain strong relationships with key business partners.
* Stay abreast of market trends and competitor movements to keep our strategies ahead of the curve.
* Guide and develop a team of marketing professionals, promoting a culture of continuous improvement and collaboration.
Requirements:
* Bachelor's degree in Marketing, Business Administration, or a related field.
* At least 5 years of experience in trade marketing, ideally within our industry.
* A proven track record in developing and executing successful trade marketing strategies.
* Excellent analytical, communication, and interpersonal skills.
* Strong leadership capabilities and a knack for digital marketing tools.
* Proficiency in Portuguese and English.
Why Brandcare?
Joining Brandcare means being part of a forward-thinking company that impacts millions daily. We offer a stimulating environment where innovation and creativity are encouraged. With offices across major European cities and a commitment to our employees' growth, Brandcare is a place where your career can thrive.