Manager, Marketing Channel Analytics and Operations
Remote, United States
Squarespace is looking for a Manager to lead our Marketing Channel Analytics & Operations team. You and your team will power our growth strategy and marketing investments through innovative analytical, process and technology solutions to help us grow our brands, customers and revenue and scale our operations efficiently.
You are an exceptional business partner, communicator and people manager with expertise in cross-channel marketing data, measurement, process and technology solutions and success in setting and achieving roadmaps and milestones. You have deep, hands-on experience building, scaling and interpreting marketing mix models, multi-touch attribution and/or experimentation programs to optimize diverse marketing investment portfolios.
You'll report to the Director of Acquisition & Revenue Analytics.
You'll Get To…
* Lead a team of data and operations analysts to achieve business results, operational efficiency and career growth
* Partner closely with Marketing, Data Science and Engineering to evolve, scale and interpret our marketing mix, attribution and experimentation solutions and insights
* Deliver analytical, process and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices and serve a growing portfolio of Squarespace products and brands
* Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
* Promote knowledge and best practices across our Insights & Analytics community
Who We're Looking For
* 10 years of experience delivering analytical, process, and technology solutions in a marketing agency or in-house team, with 5+ years hiring and managing teams
* Proven expertise with marketing mix modeling and multi-touch attribution, ideally having directly built MMM/MTA solutions or collaborated closely with Data Science/Machine Learning to implement and refine them, as well as using results to drive actionable recommendations and optimize marketing investments across multiple channels
* Experience designing, scaling, and validating incrementality testing programs to support and validate investment decisions
* Experience driving marketing channel strategy, planning and performance through first- and third-party data, insights, decision frameworks and learning agendas
* Knowledge of common AdTech and MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP, Analytics Tools) and their respective business applications and privacy requirements; experience implementing and driving adoption of one or more platforms
* Experience with campaign operations across brand and direct response channels (paid search, paid social, creator, video, etc) a plus
* Expertise in SQL and one or more BI/visualization tools and best practices
Cash Compensation Range: $148,500 - $239,200 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above, Squarespace employees are eligible to receive an incentive award as part of their total compensation.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold.
Our Commitment
At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal-opportunity workplace.
Apply for this job
To apply, please provide the following details about your work history from your resume. This helps us ensure that your candidate information is accurate and consistent during the hiring process.
#J-18808-Ljbffr