Social Media Manager APAC
We are seeking an ambitious, organised and self-driven Social Media Manager to join our rapidly growing APAC team.
About the Role:
This role is ideal for someone passionate about Asian iGaming and Crypto content, meme videos, and has a strong creative background.
Key Responsibilities:
* Develop and execute engaging social media and meme content tailored for the Asian markets.
* Generate project-specific memes daily for the marketing team around the iGaming and Crypto industry.
* Produce high-quality content that aligns with our brands and resonates with our target audiences.
* Work closely with our marketing and other social media teams to identify current trends and topics that are relevant to our audience.
* Stay informed about the latest trends, memes, and pop culture references.
* Effectively manage multiple projects and meet deadlines concurrently.
Essential Criteria:
* Native cultural knowledge of trends, culture and topics in an APAC market, i.e. Japan, China, Hong Kong, and Korea.
* Spoken and written expertise in one or more of the above languages.
* English speaking.
* Experience in creating viral content across social media.
* Knowledge within the crypto or iGaming space.
* Proven experience creating branded memes to perform with social media algorithms.
* Deep understanding of social media platforms such as TikTok, Twitter, and Instagram.
* Thorough comprehension of crypto and Web3 culture, including meme and degen, and proficiency in developing captivating content that connects with this audience.
* Proficient copy skills in generating compelling content for diverse audiences.
* Skilled in creative software, Adobe Creative Suite, Figma, or similar.
Desirable Criteria:
* Capable of working independently and collaboratively, with excellent communication and teamwork skills.
* Knowledge of social media tools, e.g. Sprout, Sprinklr, Hootsuite.
* Experience of working in a fast-paced remote environment.
* Knowledge of the iGaming industry.
* Experience in creating content for other regions EU and Asia.