Job Description:
A Regional Marketing Specialist is needed to develop and execute long-term marketing strategies for specific territories across APAC.
Main Responsibilities:
* Develop go-to-market strategy for certain industries within the APAC region.
* Set KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly.
* Build organic and paid campaigns from scratch, including crafting messaging and creating visual assets.
* Own webinars and regional offline events, from planning to execution.
* Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences.
* Collaborate extensively with regional Sales teams to get their insights and implement them in the regional marketing strategy.
Requirements:
* Experience in B2B marketing for enterprise IT products, SaaS experience.
* Experience working with the APAC market.
* Excellent academic results, with a Bachelor's or equivalent in Business, Marketing, or STEM.
* Excellent verbal, written, and presentation skills in English.
* Hands-on mindset and ability to test marketing assumptions.
* Growth mindset, enthusiasm for challenges, and a 'can do' attitude.
* Objectivity and openness to others' views, building a positive team spirit.
* Proven ability to prioritize and meet deadlines without sacrificing quality.