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At Fujitsu, our focus on human-centric innovation is impacting the way the world transforms to a digital future. We see it on a global and local scale and we know that the power of innovation and human connection can create a more trusting, sustainable and responsible world for all. We are looking to grow our team with committed people to work in a challenging, but extremely rewarding environment using the latest technology to offer groundbreaking solutions to everyday problems for our customers. This is your world and your opportunity to shape it for the better.
Note that this position is Remote, but our candidates must be based in Portugal. We will not move forward with applicants based outside of Portugal.
About Marketing CoE To deliver best-in-class marketing services, leveraging our global scale and regional expertise to empower our organization and underpin brand consistency, innovation and business growth. Marketing CoE comprehends the Center of Excellence in Portugal, Philippines, UK and Japan.
About the role The Marketing Automation Specialist role is pivotal to accelerate growth for our demand generation campaigns. The Marketing Automation Specialist develops, manages, and supports the end-to-end acquisition and installed base growth strategy to drive quality leads for marketing and sales through thoughtful, optimized programs across our chosen Marketing Automation (MA) platform to improve return on investment (RoI). The role responsibilities include planning, designing, and implementing global & regional lead generation activities and nurturing programs.
What will be your responsibilities Utilizes Marketing Automation and integrated MarTech, supporting the planning, design, and implementation of global & regional lead generation activities and nurturing programs to deliver marketing qualified leads.Responsible for managing the distribution list, creating, setting-up and executing all marketing campaigns using the Marketing Automation platform.Works closely with the MarTech consultancy team when appropriate and required.Analyzes and optimizes Marketing Automation activities and strategic programs in Marketing Automation, working with multiple stakeholders to provide insights on campaign performance, and increase execution efficiency to boost RoI.Evangelizes Marketing Automation by continuously enlightening the marketing teams around Marketing Automation best-practices for global and regional campaigns.Collaborates with Data and Legal teams, supporting all governance projects related to Marketing Automation execution in connection to the wider technology and infrastructure operations to ensure the company remains compliant (i.e., GDPR, countries legal framework, …).Applies Marketing Automation in collaboration with Digital Marketing to maximize optimal distribution and effectiveness of the digital Marketing content.Ensures strong alignment between Marketing Automation and the wider Marketing eco-system, seeking opportunities to automate and standardize manual processes wherever possible.Maintains a data-driven approach through continual experimentation and optimization (A/B testing, etc.).Supports through managing leads' information keeping them updated and helps to create a targeted campaign.What expertise and experience are required Bachelor's degree in marketing or related fields.3-5 years of related job experience.Proficient on Marketing Automation platforms to set up and execute email campaigns / nurture programs, preferably Account Engagement (Pardot).Be experienced in basic HTML coding.In-depth knowledge of running B2B Marketing campaigns.A good understanding of current marketing trends.Experience within B2B marketing in a global environment.Holds a strong interest in customer experience.Must be proficient in collaborating with multiple teams.Expertise in using webinar technologies (i.e., Webex, Zoom, ON24, Go2Webinar).Knowledge of Salesforce use or administration is desirable.Familiarity with additional web analytics tools such as Google Analytics.Be a driver for continuously looking for new and innovative ways to improve the way of working using Marketing Automation.What essential skills and competencies are required Multitasking and organizational talent, with effective time-management skills.Strong and effective communication skills, being able to influence.Flexible and smartly manages priorities shifting.Ability to positively deal with ambiguity and change.Self-starter who takes initiative and can be 'hands-on'.Proactively and collaboratively works with others, with an outgoing, friendly personality.Excellent prioritization and decision-making skills.Distinguished negotiator with the ability to manage conflict.Be creative and behave as an 'actor of change' for innovation and optimization.Holds a commercial focus, being results-driven.Analytically and strategically thinking.We are committed to equality of opportunity for all and to offer: Employment directly with Fujitsu - Permanent Contract.Possibility to work remotely.Work-life balance and 25 annual leave days.Life insurance and Private health insurance extensive to children for free and since the first day of employment.International career in a dynamic and enthusiastic environment.Training and internal career progression plan upon hiring.Several discounts available with our partners.The chance to get involved in our Social Responsibility program and participate in several initiatives with focus on well-being, diversity and inclusion, environment and our community.... And much more!Seniority levelAssociate
Employment typeFull-time
Job functionInformation Technology and Marketing
IndustriesIT Services and IT Consulting
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