Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Global Marketing Senior Coordinator within BCG's Health Care Practice you will play a key role in supporting the execution of the marketing strategy and go-to-market projects that promote our programs and offerings, boost the profile of our experts, engage with our target audiences, and communicate our differentiated value proposition in the market.
You will be fully responsible for the preparation and execution of a complex suite of PA marketing activities across the full suite of internal and external marketing and communication activities and channels, in close collaboration with the Global Marketing Senior Director, the Global Marketing Manager, the PA leadership team and the global and local marketing teams.
Key responsibilities:
* Events: Support the Health Care "Seat at the table" (SATT) activities and invitation processes for conferences, events and roundtables; partner with global and local teams to support our event portfolio for third party events.
* Social Media: Develop content for social media channels, mainly for the Health Care LinkedIn programs. Shape strategy for optimizing follower growth and engagement in partnership with other BCG global channels (paid, earned, organic).
* Content Pipeline: Manage the content plan (themes, topics) and derive and manage a pipeline that ties to Health Care's IP and commercial priorities, working in close partnership with Senior Marketing Director and Marketing Manager.
* Internal communications: Manage internal communication activities to BCG audiences through marketing newsletters and ad-hoc communications; ability to create strong first drafts of communications independently.
* Marketing plan roll out and activation: Create internal communications for publication launches, work with internal partners to coordinate activities, and drive to completion or monitor progress.
* CRM/Data: Manage the CRM for the Practice Area, ensuring updated client lists in the database and top Health Care client information.
* Reporting: Support PA marketing Leaders with preparation of analysis and materials for leadership team meetings and other internal forums (e.g. tracking publication performance, social media performance, internal communications effectiveness).
* Other: Partner with BCG global marketing, editorial and media teams to drive innovation and ensure Health Care's presence on global platforms, channels, and events.
What You'll Bring
* 4-6+ years relevant experience in marketing, particularly on social media, internal communications, website management, events coordination, data and analytics.
* Bachelor's degree.
* Demonstrated ability to self-manage, strong project management, and organization skills.
* Ability to handle defined work area, process or smaller project with minimal guidance (sourcing, learning programs, etc.).
* Ability to make independent decisions within existing guidelines.
* Excellent execution/ organizational/ communication skills.
* Strong written and verbal communication skills.
* Proven analytical capabilities and out-the-box thinking.
* Highly professional, service oriented, pro-active and flexible attitude.
* Ability to work in fast paced environment with teammates across multiple time zones and teams.
* Must be comfortable in virtual environment and most of team may not be co-located.
* Growth mindset and dedication to learning and upskilling.
* Ability to perform under pressure and demonstrate presence and maturity even in stressful situations.
* Advanced proficiency in Outlook, PowerPoint, and Excel. Strong MS Office skills, particularly in PowerPoint, Excel, and Word. Expertise with Salesforce Marketing Cloud, Marketo, Sprinklr, Canva, and Adobe a plus.
You're good at:
* Developing and executing a best-in-class suite of marketing & communication materials and activities that support our client teams in building and strengthening client relationships.
* Making independent decisions within existing guidelines around marketing / comms activities preparation.
* Applying advanced knowledge and technical skills to support internal communication activities and platforms.
* Owning recurring analysis/ metrics dashboards and preparing budget updates for the Marketing Senior Manager and Marketing Senior Director.
* Navigating a matrix organization to find answers and make connections.
* Training PA stakeholders on new tools/ processes (e.g. LinkedIn publishing).
* Driving efforts such as LinkedIn/ Haiilo for PA leadership and developing social media posts to support BCG's global campaigns, individual profiles, and showcase pages.
* Summarizing the practice's marketing activities and impact for dissemination to leadership team and throughout various practice teams.
Who You'll Work With
* Health Care Marketing Managing Director and Senior Partner.
* Health Care Global Marketing Senior Director.
* Health Care Global Marketing Manager.
* Global Marketing team members.
* Health Care Global Management Executive Director.
* Other Health Care management and operations coordinators.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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