Job Description
Dynamic and Results-Driven Junior Marketing Manager in FMCG Industry
Drive growth, profitability, and market share.
About Our Client
Our client is a major player in the FMCG industry seeking to hire a Junior Marketing Manager.
Key Responsibilities:
* Portfolio Management: Oversee assigned product portfolio to drive growth and profitability, including commercialization, profitability tracking, and go-to-market plans.
* Strategic Planning: Develop and implement product and pricing strategies aligned with Regional/Global Marketing objectives.
* Market Insights: Utilize data analytics to extract consumer/shopper insights and monitor competitive trends.
* Go-to-Market Execution: Recommend trade and shopper marketing strategies across in-store and online channels.
* Campaign Development: Support Head of Marketing in planning and executing media campaigns.
* Customer Engagement: Create compelling customer selling stories and coordinate line reviews.
* Budget Management: Monitor and control A&P budgets, optimizing spend and tracking ROI for all marketing activities.
* Digital Marketing: Manage the digital customer journey, leveraging PAID, OWNED, SHARED, and EARNED media channels.
Requirements:
* Degree in Business Administration, Marketing, or related field. MBA preferred.
* Minimum of 3 years of experience in marketing, preferably within Consumer Packaged Goods or FMCG.
* Proven experience managing external vendors and agencies.
* Demonstrated expertise in digital marketing, media management, and SEO strategies.
* Proficiency in market analytics tools such as IRI/Nielsen.
* Strong understanding of P&L and KPI tracking.
* Hands-on experience with SAP and Microsoft Office Suite.
* Excellent business communication (written and verbal) and presentation skills.
* Strong leadership and strategic thinking abilities.
* Effective negotiation and interpersonal relationship management skills.
* Proven ability to work cross-functionally in a matrix environment.
Benefits:
* Competitive salary and benefits package.
* Opportunity to join a market-leading organization with strong growth potential.
* Dynamic and collaborative work environment.