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Dank unseres hybriden Arbeitsmodells bieten wir dir zudem hohes Maß an Flexibilität.WHAT YOU CAN EXPECTOnsite Digital User Experience (UX)Design and deliver a rolling regional digital improvement programme focused on ecommerce sales growth, customer journey and conversion optimisation, including but not limited to: ecommerce category/landing page optimisation with a strong focus on our own house assortment (OHA) brands, personalisation, A/B and user testing initiatives.
Measurement of the improvement plan will be supported by the Ecommerce / Digital Analyst.Working with the Global Design Board to proactively define and prioritise user experience improvements so that these are developed as enhancements.Advising the Business Process Management (BPM) – Digital Sales Team and the RWE Ecommerce Manager on requirements for feature enhancements.Content Management System Development (Regional CMS Main Editor)Operate as the regional Content Management System (CMS) subject matter authority, by championing adoption to ensure knowledge transfer and best in class content production.Lead the training and support programme for all CMS editors within the region through the provision of webinars, training and "how to" documentation relating to the CMS as well as a robust support framework for content sharing, issues, bugs and requests.Identify opportunities to enhance existing website CMS features with the aim of improving user experience and online conversion as well as working with the Group CMS Product Owner and other regional CMS leads to define the CMS Roadmap.Ecommerce Content ActivationTogether with the group client Online Marketing, lead the regional strategy, implementation and process framework for templated web content, incorporating imagery, video, forms, and any other content requirements, ensuring best in class content is developed at scale for local markets and governed against brand guidelines.Support the content automation agenda, through processes and technical integrations from our master Product Information Management (PIM) system.Drive content excellence with markets to ensure local execution is guided by best practice, utilising content produced at Group as far as possible and capturing and sharing local learnings