Your future is Fujitsu At Fujitsu, our focus on human-centric innovation is impacting the way the world transforms to a digital future. We see it on a global and local scale and we know that the power of innovation and human connection can create a more trusting, sustainable and responsible world for all. We are looking to grow our team with committed people to work in a challenging, but extremely rewarding environment using the latest technology to offer ground breaking solutions to everyday problems for our customers. This is your world and your opportunity to shape it for the better.
Note that this position is Remote, but our candidates must be based in Portugal. We will not move forward with applicants based outside of Portugal.
About Marketing CoE To deliver best-in-class marketing services, leveraging our global scale and regional expertise to empower our organization and underpin brand consistency, innovation and business growth. Marketing CoE comprehends the Center of Excellence in Portugal, Philippines, UK and Japan.
About the role The Marketing Automation Specialist role is pivotal to accelerate growth for our demand generation campaigns. The Marketing Automation Specialist develops, manages, and supports the end-to-end acquisition and installed base growth strategy to drive quality leads for marketing and sales through thoughtful, optimized programs across our chosen Marketing Automation (MA) platform to improve return on investment (RoI). The role responsibilities include plan, design, and implement global & regional lead generation activities and nurturing programs.
What will be your responsibilities Utilizes Marketing Automation and integrated MarTech, supporting the planning, design, and implementation of global & regional lead generation activities and nurturing programs to deliver marketing qualified leadsResponsible for managing the distribution list, creating, setting-up and executing all marketing campaigns using the Marketing Automation platformWorks closely with the MarTech consultancy team when appropriate and requiredAnalyzes and optimizes Marketing Automation activities and strategic programs in Marketing Automation, working with multiple stakeholders to provide insights on campaign performance, and increase execution efficiency to boost RoIEvangelizes Marketing Automation by continuously enlighten the marketing teams around Marketing Automation best-practices for global and regional campaignsCollaborates with Data and Legal teams, supporting all governance projects related to Marketing Automation execution in connection to the wider technology and infrastructure operations to ensure the company remains compliant (i.e., GDPR, countries legal framework, …)Applies Marketing Automation in collaboration with Digital Marketing to maximize optimal distribution and effectiveness of the digital Marketing contentEnsures strong alignment between Marketing Automation and the wider Marketing eco-system, seeking opportunities to automate and standardize manual processes wherever possibleMaintains a data-driven approach through continual experimentation and optimization (A/B testing, etc.)Supports through managing leads' information keeping them updated and helps to create a targeted campaign What expertise and experience are required Bachelor's degree in marketing or related fields3-5 years of related job experienceProficient on Marketing Automation platforms to setup and execute email campaigns / nurture programs, preferably Account Engagement (Pardot)Be experienced in basic HTML codingIn-depth knowledge of running B2B Marketing campaignsA good understanding of current marketing trendsExperience within B2B marketing in global environmentHolds a strong interest in customer experienceMust be proficient in collaborating with multiple teamsExpertise of using webinar technologies (i.e., Webex, Zoom, ON24, Go2Webinar)Knowledge of Salesforce use or administration is desirableFamiliarity with additional web analytics tools such as Google AnalyticsBe a driver for continuously looking for new and innovative ways to improve the way of working using Marketing Automation What essential skills and competencies are required Multitasking and organizational talent, with effective time-management skillsStrong and effective communication skills, being able to influenceFlexible and smartly manages priorities shiftingAbility to positively deal with ambiguity and changeSelf-starter who takes initiative and can be 'hands on'Proactively and collaboratively works with others, with an outgoing, friendly personalityExcellent prioritization and decision-making skillsDistinguished negotiator with ability to manage conflictBe creative and behave as an 'actor of change' for innovation and optimizationHolds a commercial focus, being results drivenAnalytically and strategically thinking We are committed to equality of opportunity for all and to offer: Employment directly with Fujitsu - Permanent ContractPossibility to work remotely Work life balance and 25 annual leave days Life insurance and Private health insurance extensive to children for free and since the first day of employmentInternational career in a dynamic and enthusiastic environmentTraining and internal career progression plan upon hiringSeveral discounts available with our partnersThe chance to get involved in our Social Responsibility program and participate in several initiatives with focus on well-being, diversity and inclusion, environment and our community... And much more!