Job Description
We are seeking a Product Marketing Manager to develop and execute global marketing strategies for our security and compliance portfolio.
Key Responsibilities:
* Develop go-to-market plans and execute for Canonical's range of security and compliance products.
* Lead content dissemination planning, campaign development, and product launches.
* Create compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
* Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
* Collaborate with demand generation teams to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
* Work with other teams to plan events, webinars, and support paid and social media promotion.
* Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
* Monitor the competitive landscape to define product positioning that differentiates.
Requirements:
* Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
* Passion for the cybersecurity industry and cybersecurity marketing.
* Strong interpersonal management skills.
* Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
* Appetite to deliver strong results and innovation.
* Growth mindset - someone who is not afraid to think big and take on risk.
* Willingsness to roll up their sleeves.
* Exceptional verbal and written communication skills.
* Ability to work and thrive in a self-starter, fast-paced and changing environment.
* Love for diverse work assignments and the opportunity to try new approaches.
About Us
Canonical is a pioneering tech firm at the forefront of the global move to open source. We are changing the world on a daily basis, and we recruit on a global basis. We expect excellence in order to succeed, and we need to be the best at what we do.
We have been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.