Research and Identification: Conduct thorough research to identify KOLs across diverse digital platforms. Establishing a network of KOLs spanning various categories on social media is imperative.
Campaign Execution: Engage with KOLs, managing their requirements, timelines, and deliverables for campaigns. Collaborate with team members to launch and execute promotional initiatives.
Negotiation and Measurement: Effective negotiation ensures fair agreements for both parties. Analyze social media engagement metrics and stay abreast of current digital marketing trends.
Requirements:
* Bachelor's degree in marketing, digital media, business or related field
* At least a year of experience in a similar role or relevant fields such as digital marketing, e-commerce sales, social media marketing, influencer outreach.
* Extensive networking with KOLs and influencers.
* Creativity and passion for digital marketing.
* Excellent interpersonal skills, time management, and attention to detail.
* A team player who enjoys interacting with people.
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