Overview
RhoLabs.io is seeking an experienced and hands-on Marketing Growth Lead to drive user acquisition, engagement, and retention in the crypto space. This role focuses on executing high-impact growth strategies, particularly in Web3 and derivatives trading ecosystems, while attracting the right audience and building strong partnerships.
This is a highly execution-focused role, requiring direct involvement in growth initiatives and campaigns, not just team management. The position involves working closely with the executive team, primarily based in Lisbon and London, with a preference for candidates located in Lisbon.
Responsibilities
* Drive Growth Initiatives: Develop and execute user growth campaigns with a focus on attracting the correct audience, particularly traders, institutional traders, and crypto users.
* Campaign Execution: Be hands-on in managing Web3-focused marketing initiatives, such as community campaigns, Point Programs, Airdrops, and incentivized user acquisition strategies, Co-promotions with exchanges and trading platforms.
* Community and Partnerships: Build and engage a vibrant community of users and influencers while establishing strategic partnerships with professional trading firms, hedge funds, KOLs, and exchanges.
* Web3 Marketing Expertise: Utilize Web3 tools and methods, including bounty programs, events, and collaborative marketing efforts.
* Data-Driven Optimization: Set KPIs, analyze campaign performance using analytics tools, and adjust strategies to maximize impact.
* Execution-Focused Role: Actively contribute to the hands-on execution of campaigns, working directly on deliverables rather than delegating to a team.
Requirements
* Proven Track Record: Demonstrated success in bringing DeFi protocols to market and driving user acquisition and retention through innovative campaigns.
* Crypto Market Knowledge: Strong understanding of the crypto market, its primitives, and familiarity with derivative trading.
* B2C and B2B Expertise: Proven ability to navigate both consumer-facing growth strategies and B2B partnership development.
* Experience with Traders and KOLs: Background working with trading firms, KOLs, exchanges, and other relevant ecosystem partners.
* Hands-On Approach: Ability and willingness to execute campaigns directly, taking a lead role in the delivery of growth initiatives.
* Community-Building Skills: Ability to build, nurture, and engage communities in the Web3 space.
* Education: Bachelor's degree in a relevant field is preferred.