Assistant Marketing Manager (EU)
Based in Hong Kong, we are looking for an entrepreneurial and creative Assistant Marketing Manager to join our team.
The ideal candidate will thrive in a fast-paced environment, be detail-oriented, and a self-starter with the ability to identify areas of opportunity to create procedures that increase efficiencies and effectiveness.
We require someone with a proven track record of prospecting, negotiating, and closing partnerships to support strategic objectives. This is to support the rapid expansion of European markets.
With ambitious targets to achieve in our online business and increased brand exposure in Europe, it is essential to research and execute various marketing and business development campaigns.
Key Responsibilities:
* Plan and implement marketing activities for European regions, including paid and organic digital channels, Influencer marketing, Email Marketing, CRM & PR.
* Prepare reports on marketing and sales metrics.
* Lead 360 marketing campaigns, including offline events.
* Manage local performance marketing - SEM / Display / Social Ad / KOL etc.
* Create innovative and localized marketing campaigns according to global marketing directions.
* Manage local KOL agency for creating Influencer campaigns.
* Develop marketing metrics, goals, and KPIs to measure and track business results.
* Track weekly/monthly/quarterly channel KPI targets to manage budget and resources effectively.
Requirements:
* Bachelor's degree or above in Business, Marketing, Communication or equivalent.
* 5+ years experience in marketing or related field.
* Proficient in one of the European languages with great writing etiquette, must speak English (business level).
* Strategic problem-solving skills, using creative thinking to achieve targets.
* Strong planning, analytical, creative, result-oriented, and able to work independently.
* Ability to work under pressure and meet tight deadlines.
* Extensive knowledge of European market trends (particularly Germany, Italy, The Netherlands, Belgium, Poland) and interest in pop culture or prior experience in the entertainment industry is a plus.