We are FedEx, a leader in technology solutions and digital innovation. Our 530,000 team members strong are as diverse as the world we serve. We love what we do, and we do it well. As a Marketing Specialist, you will be part of our Marketing team, driving data-driven customer lifecycle marketing initiatives across Europe.
Key Responsibilities:
* Lead pan-European customer lifecycle marketing projects, ensuring alignment with local customer and market needs, market conditions, and business objectives.
* Oversee lifecycle marketing initiatives by collaborating with cross-functional teams, including marketing, product, IT, data analytics, and vendors.
* Develop and optimize personalized customer engagement journeys that span the entire customer lifecycle, from acquisition and onboarding to retention and reactivation.
* Cross-channel journey orchestration, ensuring consistent messaging, personalized offers, and an integrated customer experience.
* Monitor and optimize programme performance using data-driven insights and key performance indicators (KPIs).
* Ensure compliance with EU regulatory and legal frameworks.
Your Background:
* 3+ years of experience in lifecycle or engagement marketing with a proven track record of managing large multi-country marketing engagement initiatives.
* Project and Programme Management experience, ensuring successful execution of campaigns within set timelines and budgets.
* Strong organizational skills, ability to work with diverse teams, and ensure cohesive execution of lifecycle marketing strategies.
* Expertise in developing and optimizing personalized customer engagement journeys and designing cohesive experiences across digital and physical touchpoints.
* Multi-channel marketing experience and proficiency in using analytics tools to monitor and analyse programme and journey performance.
What We Offer:
* Attractive compensation package
* Training to get you started and on-the-job learning opportunities
* Extensive learning resources to further develop your skills and knowledge
* Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
* Employee Assistance Program for you and your family in difficult life situations
* Employee reduced-rate shipping
* Great career opportunities