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Overview
Are you a data-driven and creative Demand Generation expert with excellent communication skills who thrives on building, testing, and optimizing multi-channel campaigns? If so, we want you on our team!
About BrandBastion
The vision for BrandBastion was born from seeing how major brands struggled to manage their social media presence at scale while maintaining authenticity. Since founding BrandBastion, we've grown explosively:
Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull, and NARSIntegrated with Facebook, Instagram, TikTok, LinkedIn, YouTube, Trustpilot, and moreMaintained a 98%+ client retention rateBuilt a global team across 16 nationalities, with legendary team retreats that bring our remote-first culture to lifeProcessed over 1 billion social media interactions for our clientsWhat You'll Do As Our Demand Generation Manager
You'll be at the heart of our growth efforts, driving lead generation, managing paid media, creating engaging content, and running multi-channel campaigns. Working closely with both marketing and sales, you'll help plan and execute campaigns to drive inbound demand, while also supporting outbound strategies. Your role will be essential in bringing our go-to-market approach to life, from strategy to execution.
Demand Generation Strategy Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospectsDevelop Account-Based Marketing (ABM) initiatives to target and accelerate key accountsCreate compelling marketing assets—landing pages, email campaigns, and ad creatives—to support inbound and outbound effortsPaid Media & Performance Marketing Own our paid media strategy across Google, LinkedIn, Meta, and emerging channelsOptimize budgets, audience targeting, and creatives to maximize ROI and pipeline growthRun continuous A/B testing on messaging, landing pages, and segmentation to improve conversion ratesMulti-Channel Outbound Campaigns Collaborate with sales to develop outbound prospecting strategies that drive pipeline growthCreate and implement personalized outreach sequences across email, LinkedIn, and other engagement platformsUse scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreachLead Nurturing & Sales Intelligence Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engagedImplement engagement-triggered follow-ups to reach the right prospects at the right timeLeverage marketing automation and sales intelligence tools to identify and act on real-time intent signalsData-Driven Growth & Experimentation Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growthExperiment with new channels, strategies, and audience segments to unlock untapped opportunitiesOptimize conversion funnels and continuously refine approaches to scale impact efficientlyWho You Are Demand Generation Expert - Proven experience in B2B SaaS marketing, running multi-channel campaigns that drive growthData-Driven Marketer - Obsessed with data, insights, and A/B testing to optimize performanceExcellent Communicator (written and verbal English) - Crafts high-converting ad copy, landing pages, and outreach messages that engage and convertStrategic & Hands-On - Able to define big-picture strategies while executing and optimizing campaigns for resultsFull-Funnel Growth Marketer - Skilled at balancing paid, organic, and outbound tactics to generate demand.Collaborative Team Player - Works cross-functionally with sales, marketing, and product teams to drive aligned strategiesRequirements 3+ years of proven track record of leading demand generation campaigns in a SaaS startup or scale-upExperience scaling inbound marketing through paid media, SEO, email marketing, and contentStrong understanding of ABM (Account-Based Marketing) strategiesExpertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.)Data analysis and conversion rate optimization skillsProficiency in marketing automation platforms (preferably HubSpot)Bonus: Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist)Benefits Compensation: Competitive compensation packageImpact: Shape the future of social media management alongside industry veteransFreedom: Remote-first culture with flexible work hoursTravel: Annual team retreats in amazing locationsLearning: Personal development and mentorship opportunitiesSeniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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