Title: Social Media Manager APAC
Department: Creative
Location: APAC, EMEA, Remote
About Block Labs:
Block Labs is a leading force in the Web3 space, incubating, investing in, and accelerating top-tier fintech, crypto, and iGaming projects. With a mission to shape the future of decentralized technology, we partner with visionary startups to raise funding, refine product-market fit, and grow their audiences.
As we continue to grow, we are now looking for an ambitious, organised and self-driven Social Media Manager to join our rapidly growing APAC team!
About The Role:
We’re looking for a Social Media Content Creator with inherent APAC knowledge of creating cultural social media content in Asian markets. This role is ideal for someone passionate about Asian iGaming and Crypto content, meme videos, and has a strong creative background.
Key Responsibilities:
* Develop and execute engaging social media and meme content tailored for the Asian markets.
* Generate project-specific memes daily for the marketing team around the iGaming and Crypto industry.
* Produce high-quality content that aligns with our brands and resonates with our target audiences.
* Work closely with our marketing and other social media teams to identify current trends and topics that are relevant to our audience.
* Stay informed about the latest trends, memes, and pop culture references.
* Effectively manage multiple projects and meet deadlines concurrently.
Essential Criteria:
* Native cultural knowledge of trends, culture and topics in an APAC market, i.e. Japan, China, Hong Kong, and Korea.
* Spoken and written expertise in one or more of the above languages.
* English speaking.
* Experience in creating viral content across social media.
* Knowledge within the crypto or iGaming space.
* Proven experience creating branded memes to perform with social media algorithms.
* Deep understanding of social media platforms such as TikTok, Twitter, and Instagram.
* Thorough comprehension of crypto and Web3 culture, including meme and degen, and proficiency in developing captivating content that connects with this audience.
* Proficient copy skills in generating compelling content for diverse audiences.
* Skilled in creative software, Adobe Creative Suite, Figma, or similar.
Desirable Criteria:
* Capable of working independently and collaboratively, with excellent communication and teamwork skills.
* Knowledge of social media tools, e.g. Sprout, Sprinklr, Hootsuite.
* Experience of working in a fast-paced remote environment.
* Knowledge of the iGaming industry.
* Experience in creating content for other regions EU and Asia.
Nível de experiência
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