Marketing Specialist - SEO Expert
We are FedEx, the largest express transportation company in the world. We connect over 220 countries and territories, delivering the most important package of someone's day every moment.
Our team is passionate about delivering outstanding customer experiences. With 530,000 team members strong, we are as diverse as the world we serve.
As a Marketing Specialist - SEO Expert, you will be part of our global community. You will contribute to our mission by developing and executing comprehensive SEO strategies.
Main Responsibilities:
* Develop and Execute SEO Strategies: Create, implement, and manage SEO strategies to improve organic search visibility and drive targeted traffic to FedEx Express's European websites.
* Technical SEO Optimization: Conduct regular audits and analyses to ensure optimal website structure, indexability, and crawlability. Address technical issues that may impact search engine rankings.
* Content Optimization and Strategy: Collaborate with content teams to optimize web pages, landing pages, and other digital assets for relevant keywords, ensuring they align with both SEO best practices and brand messaging.
* Performance Monitoring and Reporting: Utilize SEO tools and analytics platforms to track, measure, and report on key SEO performance indicators, including organic traffic, conversion rates, and ranking improvements.
* Competitive Analysis and Trend Monitoring: Keep abreast of industry trends, algorithm updates, and competitor strategies to continuously refine and adjust SEO tactics for sustained competitive advantage.
You Bring:
* Proficiency in SEO Tools: Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for keyword research, site audits, and performance tracking.
* Technical SEO Knowledge: Strong understanding of technical SEO aspects including site architecture, schema markup, mobile-first indexing, and page speed optimization.
* Analytical and Data-Driven Mindset: Ability to analyze complex data sets, identify trends, and translate insights into actionable strategies that drive business outcomes.
* Content Strategy and Optimization: Experience in content creation and optimization with a focus on aligning content with SEO objectives and enhancing user experience.
* Communication and Collaboration Skills: Excellent communication skills with the ability to work effectively with cross-functional teams, including developers, designers, and marketing professionals, to implement SEO initiatives.
We Offer:
* Attractive compensation package.
* Training to get you started and on-the-job learning opportunities.
* Extensive learning resources to further develop your skills and knowledge.
* Tuition Assistance Program (*applicable for FedEx positions with a permanent contract).
* Employee Assistance Program for you and your family in difficult life situations.
* Employee reduced-rate shipping.
* Great career opportunities.
* FedEx is one of the worlds most admired companies and trusted brands year after year.