Customer Marketing On Trade - Maternity Cover 1Y
Join to apply for the Customer Marketing On Trade - Maternity Cover 1Y role at Bacardi
[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
WHAT DOES A CUSTOMER MARKETING ON-TRADE DO?
As Customer Marketing On-Trade, you will be accountable for delivering On-Trade Channel Trade Activities performance targets in Portugal and driving value creation for our Company. You will be part of the Customer Marketing team in Portugal and will be responsible for the local Integrated Activity Planning (IAP) process for all the brands for On-Trade channel ensuring that excellent execution is at the forefront of all our consumer & customer facing activity, in order to deliver the Brand performance targets.
You will be responsible for planning in alignment with the Sales team, and the execution aligned with Consumer & Customer programs and assets to drive effective, local activation. In this specific role, you will be responsible for Customer part related to On-Trade channel, working all the brands, ensuring full alignment with Regional, Cluster, and Local teams.
You will develop the plans according to local market needs and will work closely with Iberia and Regional Teams assuring the alignment of Customer Marketing plans – On-Trade, in order to have a cohesive approach to planning & execution and also coordinating internally with Finance, Sales, Supply, and Advocacy to ensure consistent, effective & efficient execution.
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
* Customer Marketing with focus on On-Trade Channel with accountability for the full portfolio, considering the market priorities.
For these assigned brands:
* Partner with Consumer & Commercial team to build deep understanding of the target consumer and shopper for the brands in order to tailor local execution of Brand activities effectively.
Category & brand strategy and activity planning
* Provide Country input into the “Jobs To Be Done” in the Integrated Activity Plan (IAP) in what concerns the On-Trade channel, in line with the strategy for each brand and also integrated in remaining Customer Marketing plan.
* Integrated in IAP process and accountable for the Activities planned for On-Trade channel (Wholesalers and Modern On-Trade Programs), securing execution, and assuring effective deployment of Brand A&P by activity.
* Work closely with the Consumer and Customer Marketing teams, Regional teams, Cluster teams, and local Sales teams to develop the channel activity plan, following the brands strategy and securing relevant programmes to market needs.
Customer Marketing
* Define the whole activity plan with effective deployment of Brand A&P by activity & channel in-market, based on global guidelines and existing assets.
* Work closely with Sales teams to make sure you cover the right activation needs and implement them efficiently.
* Assist Sales Managers to develop strong customer partnerships that drive bespoke Brand Activation.
* Assure local implementation in line with IAP and according with Brands toolkits, of a variety of customer-focused materials and programs to ensure we win at Point of Purchase (POP).
* Work with Sales team to support on Business plan presentations with key Customers.
Integrated brand communication
* Leads in-market execution and implementation of all on-trade facing elements of the Country brand plan.
* Work with Regional teams to ensure Brand assets are appropriately tailored for local activation in-market.
* Work with Regional Teams to ensure that all brand content programmes and partnerships they develop are activated and commercialized effectively in-market.
* Coordinate with Advocacy the activities to boost the trade events, consistent with the plan.
* Ensure that all brand assets developed in the Country adhere to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice.
Business performance management
* Accountable for delivery Brand channel performance targets of the planned activities (ROI, share).
* Apply Regional Channel Strategies to the Country that optimize channel mix and through the IAP process are converted into winning value propositions that unlock customer support in On-Trade.
* Ensure measurement and evaluation (M&E) plan in place on all channel brand activities in Country.
* Rigorously manage brand A&P budget, as assigned to you by your Customer Marketing Manager, in order to minimize costs and optimize returns on investment.
* Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives.
Creating a winning team
* Work with Customer Marketing Manager to build a sense of Community across the team.
* Support and facilitate effective matrix working across Country, Cluster, and Region.
* Align the team behind challenging targets that create a culture of executional excellence.
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
* Brand management or Customer Marketing experience in progressive roles, leading different Marketing projects with at least 3 years of experience.
* Experience in multiple specialty areas: promotions, activations, events, digital, innovation.
* Verbal/written skills at all levels in an organization; ability to generate meaningful presentations.
* Degree and/or professional Marketing qualifications.
* Fluent command in English and in the Country spoken language.
* Strong analytical and organizational skills.
* Excellent communication and teamwork skills.
* Results-driven attitude.
* Availability to travel for meetings and regular field visits.
Preferred experiences:
* Experience in Spirits and/or Beverage Industry is a distinct advantage.
* Experience in additional functions beyond the ones listed above.
* Commercial and/or Customer Marketing experience.
PERSONAL QUALITIES:
* Ability to work under pressure and to deal with ambiguity.
* Comprehension of competitive market for brand and Category and how to use available data to develop initiatives to grow the brand.
* Remains abreast of legal regulations in the industry for the Country.
LEADERSHIP AGILITY:
* Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
* Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
* People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
* Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
* Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution-focused and bring creativity to the challenges you’re presented with.
* Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
Perks of Working for us:
* Competitive Pay Package.
* Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community).
* Retirement/Pension Plan.
Health & Wellbeing:
* Medical, Critical Illness, and Life Insurance.
* Calm Meditation App subscription (free).
* Employee Assistance Programs.
* Best-in-class, family-friendly, and inclusive leave policies.
Additional Benefits:
The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Beverage Manufacturing
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