Marketing Coordinator
We are a global fintech company that has been successfully supporting investment decisions through innovation since 1999. Our award-winning products, trusted by 300 of the world's leading brands and 100 million end users, combine Patented Software, Artificial Intelligence, and Human Expertise.
About Us
We are truly a global team with an entrepreneurial startup company culture. We're proud to create a friendly, social, and intellectually challenging environment focused on building collaborative teams and personal career growth. We build personalized career paths for each employee and give you the tools, education, and opportunities to succeed.
The Role
You will be responsible for increasing the company's brand exposure and business opportunities through digital campaigns and industry events. You'll work closely with our Marketing Manager from our Portugal office to:
* Own the coordination and success of the company's events, including general logistics planning, coordinating with speakers, managing internal communications, and reporting on ROI.
* Maintain an organized and detailed CRM that allows for detailed segmentation so we can send the right messages to the right contacts in a compliance-friendly manner.
* Maintain & report on the company's websites and social media profiles: Maintain an active stream of engaging and SEO-friendly content on the company's various websites and consumer social channels (Facebook, Twitter & Stocktwits). Provide updates on audience growth, referral traffic, share of voice, new opportunities, and potential improvements.
* Manage digital marketing performance across Google Analytics, Tag Manager, backlinks & SEO.
* Reporting on marketing performance including ongoing campaigns, digital brand exposure, incoming leads, and event ROI.
* Maintain lead funnels and report on campaign KPIs.
* Manage content calendar: Slice/dice existing content into a recurring calendar (leveraging ChatGPT where possible).
* Maintain & update project planners to ensure the larger team is kept informed on progress and projects are completed in a timely manner.
* Manage monthly and quarterly newsletters going out to both B2B and investor audiences, connecting recent articles, webinars, surveys, and campaign content circulating for maximum impact.
* Create & update marketing materials: Design layouts for new print and web collateral, help draft content, and coordinate required printing and translations.
* Candidate communication: Assist with drafting email campaigns to customers to invite them to events, inform them of product improvements, and make them aware of new, suitable solutions.
Requirements:
* 1-3 years of experience within a marketing environment with a post-secondary education in a relevant field.
* Familiarity with Google Analytics, email scheduling, and CRM tools.
* Experience analyzing results, optimizing performance, and building reports.
* Strong communication skills, organizational skills, attention to detail, and a hunger to continually improve the company's output.
* Strong fluency in English (other languages considered an asset).